All You Need To Know About Growth Hacking
Digital platforms have become one of the main sources of marketing for up and coming brands. The philosophy is simple; everyone has a social media account, why not use it to our advantage? In the 21st century, finding someone without any social media account might be one of the most difficult things to do. Digital marketing, however, is no longer a piece of cake. The amount of content that gets flooded on to the newsfeeds of social media users is increasing by the day. I am sure you can relate to this. There is a mix of useful and totally unnecessary posts making rounds on the Internet, on a daily basis.
This has made it harder for digital marketers to grab the attention of users. Marketers are faced with the task to somehow create content that rises above the plethora of sensationalized posts and communicate their message to their target market. A strategy being used by modern marketers to overcome this challenge is Growth Hacking.
Accelerating the market growth for the product or service of a brand is known as Growth Hacking. This is accomplished through novel marketing approaches and application of metrics, which is carried out with the help of advanced technology. It is involved in avoiding conventional tactics and restructuring brand growth.
Listed below are some steps to take for growth hacking, as per the CEO of Eyeflow Internet Marketing.
Empowering your team to pitch their innovative ideas, during whiteboard sessions, is a great way to start. This will shine a spotlight on many creative ideas, their strengths, rationality, and weaknesses. Brainstorming helps in creating new opportunities for the business.
Engagement Is Key
Your business is not going to survive on your thousands of social media followers. This following is good for nothing if you are not engaging them. Activating the follower-base is imperative for the business to boost the growth of your brand. Engaging with your followers will ideally propel your business forward. If you play your cards right, you will be able to turn your followers into advocates of your business.
Distribution Of Content
If you look closely, you will see a pattern of how your target users browse the web. Which sites are they going to, what is of interest to them, etc.? When you have an understanding of where your target users are, you can effectively place and market your product to gain optimal results which will reflect in brand growth.
Growth Is Consistent
A competitive advantage over the other brands is key. If you can offer something that is of value to the customers and is not being offered by other brands, people will notice your brand. This will help you attract more investments and growth will become consistent. Growth attracts more growth if you just know what to do and how to do it.
Growth Hacking has been around for a while and has proved its importance in the world of digital marketing. Every major mainstream brand uses growth hacking tactics for marketing. It’s high time that you adopted growth hacking too.