Buffalo Wild Wings seek new business opportunities to add sports betting to restaurants
Buffalo Wild Wings has expressed an interest in the possibility of adding the sports betting to its menu. Since the legalization of sports wagering in May, the chicken wing and sports bar chain, headquartered in Minneapolis, Minnesota, is exploring new business opportunities to add sports betting to restaurants in efforts to enhance the gameday experience for customers across the United States.
“As the largest sports bar in America, we believe Buffalo Wild Wings is uniquely positioned to leverage sports gaming to enhance the restaurant experience for our guests,” a Buffalo Wild Wings spokesperson said in a statement to ESPN on Thursday. “We are actively exploring opportunities, including potential partners, as we evaluate the next steps for our brand.”
The brand’s positioning slogan, which reads: “Wings. Beer. Sports.” has been placed in its advertisements.
In May, Supreme Court revoked the Professional and Amateur Sports Protection Act of 1992, a federal law that previously restricted consumers to wager on sporting events across the U.S. After the high-court legalized sports betting, three states (such as Delaware, Mississippi, and New Jersey) have begun to launch Las Vegas-style sports betting offerings.
West Virginia intends to approve the wagering when the National Football League seasons starts.
John Decree, Equity Research Analyst for Union Gaming, a boutique investment bank that analyzes the gaming marketplace, told CNNMoney that it’s unclear how Buffalo Wild Wings will participate in a sports betting but he believes that the chain will likely have to partner with an established gaming operator instead of trying to obtain licenses in every state that approves sports betting.
In 1982, two New York products Jim Disbrow and Scott Lowery initially established Buffalo Wild Wings in Columbus, Ohio. The restaurant company, which now oversees 1,200 restaurants in all 50 states and nationwide, has turned local sports bar into a national chain, best known for Buffalo-style wings that came along with numerous signature sauces and seasonings.
The chain has plentiful locations for customers who spend time with friends, watch sports, drink beer and eat wings. Buffalo Wild Wings have created the customer experience by featuring a bar area and patio seating surrounded by televisions and media screens everywhere, and bringing them closer to a variety of games and sporting events as if they were in a sports arena.
In November 2017, fast-food chain Arby’s Restaurant reached a deal to acquire Buffalo Wild Wings for $2.9 billion.
Image credit: Buffalo Wild Wings (image credit: Mike Mozart/Flickr)