Cactus Bowl set to rename Cheez-It Bowl in sponsorship deal
The Fiesta Bowl and Kellogg-owned brand Cheez-It announced a multiyear partnership deal on Monday, August 20, 2018, with the snack brand becoming the title sponsor of the newly-named Cheez-It Bowl. The former brand name of the college football bowl game, which has been played in the state of Arizona since 1989, was the Cactus Bowl.
"Our organization and Cheez-It both create fun and engaging experiences that bring people together, so joining for the Cheez-It Bowl is a win-win for fans, teams, college football and our communities," Mike Nealy,...
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