Dubai-based retailer plans to launch world’s largest indoor ski resort in Shanghai
The launch of the world’s largest indoor ski and snow resort in Shanghai, China has been officially announced last week by Dubai-based retail company Majid Al Futtaim. The park, called Wintastar Shanghai, will reach 90,000 square meters, which makes it more than three times the size of Ski Dubai, the largest indoor ski resort in the Middle East.
Ski and Snow Park will feature three ski slopes of varying gradients, including a slope of Olympic standard for training, according to a news release posted on the company’s website last week Wednesday, September 5, 2018. The resort will also promote 25 non-ski related activities and snow play attractions for present and future guests.
Last month, the project, led by Majid Al Futtaim’s firm, broke ground on a new development, but the company has yet to declare the completion date. KOP Limited, a Shanghai holding company with business interests in real estate development, hospitality, and entertainment, will be in charge of its resort development, according to a report.
Majid Al Futtaim, which marks the company’s introduction of the leisure and entertainment business to China, makes the first move to enter its market outside the Middle East and North Africa. Last year, the company established Ski Egypt — the first indoor ski resort in Africa — and Ski Saudi, a snow park in Saudi Arabia and Oman, is currently in the process of development.
The World Ski Awards has named Ski Dubai the “World’s Best Indoor Ski Resort” for consecutive years in 2016 and 2017, according to a press release. The organization earned the awards for attracting guests annually. Ski Dubai, once widely regarded as the largest indoor ski and snow park in the world, was launched in 2005.
Interestingly, though, winter sports were such not a big thing for most of the Chinese citizens.
CNN reported last year that only 12.1 million Chinese people (less than one percent of the population) have tried skiing at once. While the Chinese government hopes that citizens continue to participate in a skiing activity, officials attempt to urge businesses to expand ice rinks and ski resorts that could potentially reach 300 participants playing winter sports by 2025.
Last year, China launched and opened the world’s largest indoor ski and snow park called Harbin Wanda Indoor Ski and Winter Sports Resort, which stands at 80,000 square meters. Executive chairman and executive director of KOP Limited Ong Chih Ching noted that the firm is investing in the next big thing in China: winter sports.
Beijing will host the 2022 Winter Olympics, also known as the XXIV Olympic Winter Games.
Photo: Wintastar Shanghai (image credit: Majid Al Futtaim)