Los Angeles Rams enters partnership with Hawaii Tourism Authority
The Los Angeles Rams have become the first National Football League team to sign a partnership deal with Hawaii Tourism Authority (HTA). As part of the agreement, the L.A. Rams will stage a preseason game at Aloha Stadium in Honolulu, Hawaii next year. The league is expected later to announce details of the game, including date, time and opponent.
The partnership agreement began on Sunday, November 11, 2018, when HTA served as the presenting sponsor for the game between the L.A. Rams and Seattle Seahawks at the L.A. Memorial Coliseum. The Hawaii tourism agency will include advertising at the Rams stadium and will televise spots during game days on ESPNLA 710 AM and other digital platforms.
The L.A. Rams have launched digital and social media platforms, including a contest that will allow fans to enter for a chance to win a trip to Hawaii to watch Rams play.
“The Los Angeles Rams are a top-tier team and impressive organization, and we appreciate all they are doing to share the beauty, charm and allure of the Hawaiian Islands with their fans,” board chair of the Hawaii Tourism Authority Rick Fried said in a statement. “The Rams preseason game next year at Aloha Stadium will be the highlight sports event of all the summer in Hawaii, and give Rams fans everywhere a wonderful opportunity to see their favorite team play in paradise.”
James Reigle, the Los Angeles Executive Vice President, Business Operations, said the team and HTA are eager to provide Rams fans with opportunities to connect the team both in Los Angeles and in Hawaii all year round.
“We look forward to bringing NFL football back to Hawaii and hosting the first preseason game there in more than four decades,” Reigle said. “The game will be the centerpiece of a partnership aimed at strengthening the ties between the two regions and showcasing Hawaii’s virtues as a premier tourist destination.”
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