Phoenix Suns ink patch sponsorship deal with PayPal
The Phoenix Suns inked a multiyear global partnership deal with PayPal. The San Jose, California-based payment processor will become the first-ever uniform patch partner of the Suns when the 2018-19 season begins. The company’s logo will be added to the front left side of the Suns jersey.
As part of the deal, PayPal and the Suns provide fans with a better experience by utilizing Venmo and PayPal services through the Suns’ mobile app to purchase season tickets, merchandises and concessions and parking in the surrounding arena. Both teams and company officials hope to create a cashless environment for fans at Talking Stick Resort Arena.
The services will be integrated into different touch points throughout the Suns’ arena, including point of sales terminals and the Sun Team Shop. The arena will use PayPal card readers for chip, swipe, and tap payments. The Suns’ fans are able to access PayPal Credit when they purchase a board range of items with PayPal (or Venmo) throughout the arena.
Suns president and CEO Jason Rowley aims to increase global reach of the brand.
“For us, this deal checked all the boxes,” Rowley said in an interview with ESPN on Monday. “It was a company with global reach that has the ability to project our brand beyond the local and national footprint, that has a strong presence in our market and is a partner who’s focused on consumer innovation.”
The Suns and PayPal have turned this collaboration into a unique marketing approach by identifying new ways to innovate sports and entertainment experience and influence how fans connect with their teams.
“Since 1968, the Phoenix Suns have brought Arizonans together for love of the game – and now they have a strong partner in PayPal,” Arizona Governor Doug Ducey said in a news release. “With PayPal’s leadership in the technology sector, focus on innovation and their shared commitment to Arizona, this partnership will add value to the Phoenix Suns organization and benefit Arizona fans.”
Prior to the PayPal-Suns deal, Western Union was the first payment processor to sign a patch sponsorship deal with an NBA team such as the Denver Nuggets last year. As part of an NBA’s three-year pilot program, only five NBA teams that have yet to secure deals include the Chicago Bulls, Washington Wizards, Houston Rockets, Indiana Pacers and Oklahoma City Thunders.
PayPal will promote traditional marketing and sales assets across Arizona’s original professional sports franchise’s channels, including in-arena/stadium, broadcast and digital. The Suns will face the Dallas Mavericks in the regular season tip off on Oct. 17.
Image credit: David Kadlubowski/azcentral sports