Prada Cruise 2019 Collection
When it comes to fashion inspiration and new collections, fashion designers are gladly turning back to their past. They love to take a look at what they did back in the time, relive some of those trends back and revive them. This has shown to be working because the fashion world is always striving for something new, even though it might be 20 or 30 years old. The new fresh vibe that they bring to their prints and motifs is the perfect way to spice up any collection.
For the Cruise 2019 collection. Miuccia Prada decided the venue to be a former piano factory – 7th floor of the Herzog & de Meuron designed Prada headquarters in New York. The whole set was designed to distort reality. There were semi-transparent panels that were floating and were attached to the windows. Some of them were red. Those red ones were creating the so-called augmented sunset and enhanced the artificiality. The daylight outside made a perfect atmosphere for the show to start. The music in the background, carefully chosen, played soundtracks from the late 90s and early 00s. As soon as the guests arrived and the front rows were filled with famous actors, directors, designers and IT girls, they show was ready to begin.
The show started with an homage to the late 90s. The opening look was in black and brown hues, sheer skirt with a big belt. The hipster silhouette looked like it has traveled directly from the runway back in 2000. Her excellent collection, as it appeared to be on the end, touched all the iconic prints and motifs from her career. The “ugly prints” talked to the audience. They were updated with logos and sports vibe but kept the informal appearance. The mood of the collection was playful. The descriptive way the old-new designs were presented talked about Prada’s unique way of playing with texture. What best presented this mood was the nylon mini skirt with brocade top. The trapper top and tight with sequins cannot be missed. The desire to bring back as much as possible was achieved with the stacked-heel loafer. For the Cruise collection, they came in knitted metallic mesh-wool design with an interesting heel. From the accessories department, Prada brought back the plastic necklaces but refreshed with its logo in the same plastic spirit. Everything that the Cruise 2019 collection presented was not a redo, it was a new design. What mostly caught the eye of the fashion crowd were the trapper hats. It appears that they are really a thing. They came into various and colorful geometric patterns, all pulled from the 90s Prada’ archive. Paired with leather shirts, trench coats, polo tops and mini dresses, Prada’s army was ready to make the streets their own runway.
At the end of the show, as the designer herself stated, this lineup was a presentation of practical clothes for women who want to wear them and feel comfortable, with a bit of fantasy that really comes true in reality.