Prudential Center offers “The Lofts” for corporate spectators
The owners of Prudential Center are set to create a new way for fans to enjoy the experience of watching a hockey game, concert or college basketball tournament at the venue in the upcoming 2018-19 season. The world-class sports and entertainment arena offers “The Lofts,” a new space designed to create more of neighborhood and club feel to the premium seats for corporate spectators.
“These new lofts that we are creating are really designed for people to have a really intimate, engaging experience not only for concerts but for hockey games,” New Jersey Devils and Prudential Center President Hugh Weber said in an interview on Monday with FOX Business’ “Mornings with Maria.
The Prudential Center, based in Newark, New Jersey, is the home arena of the Devils of the National Hockey League (NHL) and the Seton Hall Pirates, a men’s basketball team from Seton Hall University.
The newly renovated suites will feature a common lounge area with two 40-foot bars, in-seat service, and VIP dining. North Jersey reported that the construction of the arena, which is set to start next month and is expected to be finalized for the Rutgers-Seton Hall basketball game on December 15, will build the 14,560-square-foot Lofts space with 145 seats and 10 tables for eight people each.
“[People] can again collectively get together with five or six people, share great top-notch food, beverage experience and enjoy the community,” Weber said.
The owners of the arena support an effort to expand a new space that will enable community and small business owners to invest in premium seats for various events and network with potential business partners. Access to a large suite — Loft seats, Loft Loge boxes and Loft tables — can cost between $250,000 and $400,000 annually.
Rossetti, a design and architecture firm based in Detroit, Michigan, is a project designer for the Lofts space.
Photo: Prudential Center