Ticketmaster partners with Fanatics to sell sports tickets and apparel
Ticketmaster is officially partnering with Fanatics for their online marketing efforts to sell tickets and apparel to sports fans across the country. The partnership between two companies allows fans to buy sports tickets and merchandises through links on Fanatics.com as well as Fanatics affiliated team and league sites.
The companies will be able to use database marketing to reach new customers and unveil special offers to past customers. According to a press release, shoppers are able to receive personalized up-sells of team gear or bundled offers from Fanatics clients through the ticket purchase process on Ticketmaster.
“We’re always looking for ways to enhance the fan experience while simultaneously adding value to our partners,” Ticketmaster President Jared Smith said in a statement. “Partnering with Fanatics in this way is the definition of a win-win for us, for Fanatics, for our common rights holders and for fans.”
Fanatics shoppers are able to access to a rewards program, where they can immediately earn 3 percent FanCash (merchandise credit) on all eligible purchases for hundreds of thousands of products across the company’s network of e-stores, including jerseys, headwear, fan apparel and hard goods.
In efforts to reward fans and increase awareness of events, Ticketmaster and Fanatics, two companies known for serving sports fans, plan to expand on marketing and brand activations at major sporting events and retail stores in New York.
“By teaming up, we’re now in a remarkably unique position to not only boost event awareness, but to also reward fans, and increase the value of buying tickets and attending games,” Chief Commercial Officer of Fanatics Cole Gahagan said. “It’s a big win for every member of the sports community.”
Ticketmaster has formed partnerships with sports leagues and teams, including the NFL, NBA, NHL, College Football Playoffs, PGA Tour and dozen of pro and college teams. Fanatics oversees hundreds of online and offline retails, including e-commerce business for all major sports leagues, major media companies and hundreds of professional and collegiate team properties around the world.
Photo Credit: Scott Eells/Bloomberg