Tisci introduces the redesigned Burberry logo and monogram
The new set of the most popular fashion events in the world is just a month away. The fashion weeks are ready to hit. After the summer holidays, it is time to see whether the fashion houses and brands were on vacation too. However, considering the London Fashion week, one of their’s most famous brands has been in the spotlight for the last few days. Five months ago Burberry, the famous luxury brand, known for its unique check pattern, has gotten a new creative director. And that is no one other than the fabulous and ultra-talented Riccardo Tisci. Tisci comes as a replacement for Christopher Baily.
As a head of the creative department of the fashion house, Tisci’s first move was to work on the redesign of Burberry’s logo and monogram. Ready for the September fashion show, Tisci has decided to look back in the house’s archives as an inspiration of something new. Looking for a new “Thomas Burberry” monogram, he created a print that shows the interlocking “TB” pattern. It came directly from the old 1908 monogram. It features sleek and streamlined bold text in sans-serif font in all caps. The color combination was decided to be between the red, honey –beige and white. The whole process of the redesign was announced through snapshots of the email conversation between Tisci and Saville, and it was all done in just 4 weeks. As the redesign happened, the new print was already spotted on the invites for the SS2019 show for the London Fashion Week.
Besides the new monogram, the heritage house revealed that there is also a new logo. Both the monogram and the logo were done in the collaboration between Tisci and graphic designer Peter Saville, who is also known for the redesign of the Calvin Klein logo done last year with Raf Simons. The new logo features a bolder and more-modern text that the one in the previous branding. The addition is the “London England” on the front.
These redesigns come almost two decades after the last redesign. In the previous process, the logo revamp was done in 1999 when the brand decided to drop the “S” from the “Burberry’s”. The new monogram us paying homage to the brand’s founder Thomas Burberry, and by the eye-catching looks of it and the positive critics, the fashion world is eagerly awaiting to see the new ready-to-wear designs that will be presented on the upcoming London Fashion Week.